Bryson Tiller Shake Drop
A full-format social campaign for Archie's Bryson Tiller shake drop, key imagery and a motion graphics ad built to turn a one off moment into a citywide event.
When Bryson Tiller came to Archie's to launch his own signature shake, it needed to feel like an event, not just another post. So we built the whole campaign around it. Bryson pulled up to the Oxford Road diner, made his custom shake, then stuck around to whip one up for everyone who came down and we gave the moment the artwork to match. Key imagery for every social format going, plus a motion ad built to stop thumbs mid scroll. The queue said the rest.
Key Imagery
Here's the problem we had to solve: how do you make a shake launch feel like a heavyweight event? So we borrowed from the biggest posters in the game, boxing. We treated the artwork like a fight night bill, all bold type, face offs and drama, bringing a hit of masculine, headline energy to cut clean through Archie's signature pink. It gave the drop a sense of occasion, then rolled out across every format: square, story, vertical, the lot. So it hit just as hard wherever it landed.
Motion Graphics
For the ad, we wanted something that stopped you dead on the first frame. So we went the opposite way to slick: a low frame rate, stop motion cutout style that jumps off the screen, mixing Bryson's own imagery with Archie's brand world into something rough, punchy and impossible to scroll past. Instant attention, exactly where the campaign needed it. In the feed, in the moment, in front of everyone who needed to be there.
