Glitterbels Black Friday
A Black Friday campaign animation for nail brand Glitterbels. A giant branded haul, swung by helicopter through the mountains, built and animated from the ground up.
Glitterbels came to us with a concept worth its weight: your Black Friday haul, so massive it takes a helicopter to shift it. We took the idea and built the whole thing in 3D, every product to scale, a branded bag with real heft, and a snowy mountain world to fly it through. The result is big, cinematic and a little bit silly in the best way. Exactly what Black Friday should feel like.
Development & Assets
Before anything could fly, we built the world piece by piece. Five products, modelled and textured to scale, core powder, gel polish, cuticle oil, topcoat and file. Plus the Glitterbels bag itself, rendered photoreal down to the gold, the gloss and the pink. Everything had to look unmistakably Glitterbels before it left the ground, because the whole vibe only lands if that bag reads as the real thing from the very first frame.
Final Animation
Then we put it in the air. A helicopter hauls the loaded bag over a snowy mountain range, the whole thing swinging heavy beneath it, every bit of that weight hand animated, frame by frame, to sell the sheer size of the haul. No physics presets, no shortcuts. Just the graft of getting a giant pink bag to swing like it actually weighs a tonne, against a backdrop big enough to earn it. Big idea, bigger delivery.
