Major Flavor Tour
Poppi approached us to create an immersive 3D animation pulling their customers into the flavorverse, the centrepiece for their Major Flavor Tour, an event series rolling across American college campuses with some of the coolest influencers on the scene.
Poppi came to us with a campaign and a countdown. For their Major Flavor Tour, a college-campus takeover rolling across America, they needed an immersive 3D animation that threw their audience head first into the "flavorverse,". So we rolled our sleeves up and built the whole thing from the can up. Every fruit, every surface, every frame tuned to Poppi's universe and ready to travel from campus screens to the national stage.
The Campaign
The Major Flavor Tour was Poppi doing what Poppi does best, turning a drink into a full blown moment. It tore across four college campuses with "Be Extra" and "Enter the Flavorverse" leading the charge and the likes of Jake Shane and Amaya bringing the crowds. Our job was to give it a beating heart, a piece of motion with enough energy to match the brand, the talent and the mayhem of the events and look unmistakably like Poppi from the very first frame.
*Assets Provided by Poppi
Development
We built every asset from scratch, cans, fruit and the flavorverse tunnel itself. Modelling and texturing each one to sit bang inside Poppi's world. Poppi wanted fruit you could almost taste, so we made it juicy enough to drip off the screen. They wanted the whole thing to fizz, so we gave every frame that freshly cracked open, carbonated pop. And the tunnel? We built it to feel like you're falling through the inside of the can itself, so if you’ve never tasted Poppi before, you know what flavor explosion you’re in for.
Final Animation
We settled on a hyper real, high energy flythrough that drops you straight into the can and out the other side, deep into the flavorverse. Fast, glossy and unmistakably Poppi, built to stop a crowd dead, hypnotise you into watching on socials and hold a room.
Usage
This one didn't stay on one screen. It played across all four campus events as the centrepiece of the tour, in front of packed out crowds, then took pride of place at the Natural Products Expo as key brand imagery. Proof that a piece made for a college crowd could stand tall on the national stage.
